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What are the Islamic conditions for promoting products?

Answered as per Hanafi Fiqh by Darulifta-Deoband.com
Can I promote godaddy.com, it is online service which provides domain registrations, website hosting and website security. Will I be responsible if any one registers any website unlawful in Islam? Also “Can I promote sun glasses shirts or frame (not containing human faces etc) of singers and actors? Can you tell in yes or no with reason? I want to know can I promote non-Islamic educational courses which teaches time management, financial education etc? It is on someone else website and I can only promote it and in the result of a sale I will get commission. I am asking because it may contain little music at the start or end. Some also contains video in which male teacher is teaching to the camera, Will that money be halal? Please answer in yes or no with reason? Can you please tell me what the Islamic conditions are (in general) in promoting other products according to Islam so I do not have to ask again for other products?


(Fatwa: 39/D=8/File_D=1433)

In the four part of your questions the word “to promote” is used. It is ambiguous word. You need to explain it that what do you mean by it, how you would promote and then for whom you would promote it. How do you do your dealing with them? After writing the complete details, you may be answered. However (1) if you adopt lawful method to promote as well as if your dealing is lawful with real company then the income earned by it will be halal for you.
(2) The income earned on halal pattern by promoting sun glasses, shirt, frame etc containing no picture of living beings is halal but since it involves propagating film and songs hence it is not better to adopt such types of profession. It is mentioned in the holy Quran:
وَلاَ تَعَاوَنُواْ عَلَى الإِثْمِ وَالْعُدْوَانِ [المائدة : 2]
And do not help each other in sin and aggression.
(3) You can promote those non-Islamic educational courses mentioned in the question as well as its income shall be halal for you provided the method of promoting is as per the Sunnah, but since the education system of these courses contain unlawful elements such as music etc hence they should also be avoided.
(4) Basically there are some conditions for the dealing to be lawful which are as follows: (a) product and price both are halal. (b) Product is in existence which can be handed over. (c) The dealing should have no condition that is unlawful and that annuls the contract. (d) No wrong thing is advertised by the product etc. But presently there are too many ways of business and everyone is not able to differentiate lawful from unlawful; hence you should consult the Ulama about the products that you want to promote by telling them complete details.

Allah (Subhana Wa Ta’ala) knows Best

Darul Ifta,
Darul Uloom Deoband

This answer was collected from the official ifta website of Darul Uloom Deoband in India.

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