Asalam Alikom
I have questions regarding organic marketing ( fallow/friending random people – Believer & non-believer, men and women ) with the intention of building a trustworthy social account (Snapchat, Instagram, Facebook) to educate the buyers about the products using the mother and child strategy creating multiple child accounts and use them as refers account to mother account by posting pictures, comments in target posts sending snaps to a theme ( NO chatting ) for the conversion purpose.
Is this type of marketing permissible?
Does this come in the category of people who put themselves in hard situations by having the intention that I can overcome the evil time since not sometimes but often the non-believer post inappropriate pictures ( I do keep myself away from home and search bottom ) PLEASE ANSWER TO MY Questions
Answer
Whilst your marketing strategy may not be problematic, it is of utmost importance to abstain from looking at strange women and other impermissible content on the various social media platforms; lest you will be sinful.
If your marketing strategy has the potential of throwing you into sin, then it should be avoided, especially since there are other alternatives at your disposal.
If it is certain that it will throw you into sin, then it will be impermissible.
Ideally, you may consult with marketing experts and consider other alternatives.
And Allaah Ta’aala knows best
Wassalaam,
Ismail Moosa (Mufti)