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Is It Halal To Pay You Tube Influencers To Promote Your Products?

Answered as per Hanafi Fiqh by DarulIftaBirmingham

Answered by: Shaykh Ahmed Bin Mohamed Umarji

Question:

I have a question about paying influencers to promote products. Is it halal to pay influencers to promote your products? Can you sponsor YouTubers even if they have ads on their content?

In the name of Allah, the Most Gracious, the Most Merciful

Answer:

It is permissible to pay influencers to promote products.1 It should be noted that the content of the influencer should be clean and free of indecency. The income from the youtube ads is permissible.

Please see:

https://daruliftabirmingham.co.uk/is-income-from-google-adsense-halal/#_ftn1

Only Allah knows best

Written by Shaykh Ahmed Bin Mohamed Umarji

Checked and approved by Mufti Mohammed Tosir Miah

Darul Ifta Birmingham

1 Ad-Durr Al-Mukhtar , Page 577 , Darol Kutob Al-Ilmiyyah , 2002

This answer was collected from DarulIftaBirmingham.co.uk, which is run under the supervision of Mufti Mohammed Tosir Miah from the United Kingdom.

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