Answered by: Shaykh Ahmed Bin Mohamed Umarji
I have a question about paying influencers to promote products. Is it halal to pay influencers to promote your products? Can you sponsor YouTubers even if they have ads on their content?
In the name of Allah, the Most Gracious, the Most Merciful
It is permissible to pay influencers to promote products.1 It should be noted that the content of the influencer should be clean and free of indecency. The income from the youtube ads is permissible.
Only Allah knows best
Written by Shaykh Ahmed Bin Mohamed Umarji
Checked and approved by Mufti Mohammed Tosir Miah
Darul Ifta Birmingham
1 Ad-Durr Al-Mukhtar , Page 577 , Darol Kutob Al-Ilmiyyah , 2002