Answered by: Maulana Tahsin Alam
Question
If a cosmetic brand hires me to demonstrate using their products for a short video and pays me for this promotional content that will then be used in their campaigns, is this lawful? If I demonstrate their products on a model instead of myself is it permissible?
بِسْمِ اللهِ الرَّحْمنِ الرَّحِيْم
In the name of Allah, the Most Gracious, the Most Merciful
Answer
It will be permissible as long as you are not required to expose your ʿawrah, nor promote products that are deemed to be ḥarām in the Sharīʿah. Similar would be the case if you were to use a model instead of yourself.
Only Allah SWT alone knows best
Written by Maulana Tahsin Alam
Checked and approved by Mufti Mohammed Tosir Miah
Darul Ifta Birmingham