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Demonstrating using Products for a Cosmetic Brand on Oneself or a Model

Answered as per Hanafi Fiqh by DarulIftaBirmingham

Answered by: Alimah Siddiqa al-Farsiyyah

Question

If a cosmetic brand hires me to demonstrate using their products for a short video and pays me for this promotional content that will then be used in their campaigns, is this lawful? If I demonstrate their products on a model instead of myself is it permissible?

بسم الله الرحمن الرحيم

In the Name of Allah, The Most Gracious, The Most-Merciful

Answer:

It is not permissible for a Muslim woman to demonstrate cosmetic brands, thereby exposing her beauty to the public, whether it is through a video or real-life demonstration. Likewise, it is not permissible to demonstrate it on a model, as one is encouraging this performance and indirectly disobeying Allah Ta’alas command.

 Allah Ta’ala commands Muslim women to adhere to modesty in his words: “and not expose their adornment except that which [necessarily] appears thereof and to wrap [a portion of] their headcovers over their chests and not expose their adornment except to their husbands, their fathers, their husbands’ fathers, their sons…” [Qur’an 24:31]

Only Allah knows best

Written by Alimah Siddiqa al-Farsiyyah

Checked and approved by Mufti Mohammed Tosir Miah

Darul Ifta Birmingham

This answer was collected from DarulIftaBirmingham.co.uk, which is run under the supervision of Mufti Mohammed Tosir Miah from the United Kingdom.

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