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How to get permission to advertise with models in/outside store?

Answered as per Hanafi Fiqh by Darulifta-Deoband.com
WE ARE DOING A RETAIL READYMADE GARMENT BUSINESS, FOR THE PURPOSE OF ADVERTISEMENT IS THERE A CHANCE TO USE THE GENTS AND LADIES MODELS INSIDE AND OUTSIDE OF OUR SHOP? PLEASE GIVE ME A ANSWER.

Answer

(Fatwa: 894/709=L/1430)

By ?model? if you mean the statue of men and women which is generally kept at garment shops, then it is unlawful as per the Shariah.

Allah (Subhana Wa Ta’ala) knows Best

Darul Ifta,
Darul Uloom Deoband

This answer was collected from the official ifta website of Darul Uloom Deoband in India.

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