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Advertising in the newspaper and on online platforms

Answered as per Hanafi Fiqh by Muftionline.co.za

Q:

1. Is it permissible to advertise for my business in the newspaper?

2. Is it permissible to advertise for my business on advertising platforms like Gumtree and Junkmail? On such platforms, once a person clicks on my ad, he will not see other people’s ads. However, ads from other websites of all sorts may pop up.

3. Is it permissible to advertise for my business on Instagram? If someone has to come to my Instagram account, he will only be able to see my posts.

On all these three platforms of advertising, pictures of animate objects of all sort appear in other people’s ads. Also, some of the ads which appear are of an impermissible commodity.

Bismillaah

A:

1. Yes.

2. If there is nothing that is apparently wrong and doubtful it is permissible.

3. Yes.

And Allah Ta’ala (الله تعالى) knows best.

Answered by:

Mufti Ebrahim Salejee (Isipingo Beach)

This answer was collected from MuftiOnline.co.za, where the questions have been answered by Mufti Zakaria Makada (Hafizahullah), who is currently a senior lecturer in the science of Hadith and Fiqh at Madrasah Ta’leemuddeen, Isipingo Beach, South Africa.

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