Is It Idolatry to Buy Things With a Brand Named After a Greek Goddess?

Answered by Ustadh Tabraze Azam

Question: Assalam alaikum

My question is regarding the brand NYX cosmetics and its name origins, the name is apparently the Greek meaning of Greek goddess of the night and after reading interviews. Is it idolatry to buy it?

Is wearing and purchasing from designer brands such as Christian Dior, Yves Saint Laurent and other brands featuring such specific Christian terminology shirk?

Answer:Assalamu alaikum wa rahmatullah,

No, it is not idolatry (shirk) to wear the specific designer apparel you mention. Such brand names do not have clear and immediate religious connotations. Similarly, wearing such clothing is not “imitation of the unbelievers.” Ethical considerations, however, are another matter.

Please see: Are Nike Shoes Haram to Wear Because “Nike” is the Name of a Greek Goddess?
And Allah Most High alone knows best.

wassalam,
[Ustadh] Tabraze Azam

Checked and Approved by Shaykh Faraz Rabbani

Ustadh Tabraze Azam was born and raised in Ipswich, England, a quiet town close to the east coast of England. His journey for seeking sacred knowledge began when he privately memorized the entire Qur’an in his hometown at the age of 16. He also had his first experience in leading the tarawih (nightly-Ramadan) prayers at his local mosque. Year after year he would continue this unique return to reciting the entire Quran in one blessed month both in his homeland, the UK, and also in the blessed lands of Shaam, where he now lives, studies and teaches.