Pictures of animate object when selling clothes online

Q: What is the opinion of Ulema and Mufties in the light of Islamic teachings in the matter, that a person wants to run his clothing business through online retail platforms which requires the person to use live human model wearing clothes to be photographed and used for display of products online. So what is opinion regarding male and female models being used for such display. And if there are any restrictions, then what should be the permitted way to do business on these platforms by using human models. Also I want to ask another case with respect to this question that if male or female mannequin is used instead, then what is the opinion respectively.


A: Picture-making is impermissible.

As above.

And Allah Ta’ala (الله تعالى) knows best.


Answered by:

Mufti Ebrahim Salejee (Isipingo Beach)